GLOBAL SOCIAL MEDIA STRATEGY – THE WAY FORWARD

Every company now has a Facebook, Twitter and a LinkedIn profile. Why do they have them? What do they want to achieve? Is it really necessary? Well, these are some of the questions that you need to ask yourself. It does not matter of you are a small business owner or a big corporate; you need to know exactly what you’re doing with you’re company profile on social media.

Don’t just log in to you’re Twitter profile to post a link of the website or business you own.  You need to devise and plan a social media strategy that governs the motive behind every tweet on Twitter or post on Facebook.

Global social media strategy as the name suggests targets the audience worldwide. That means different languages, different time zones and most importantly – different mind sets. Don’t let this overwhelm you. It’s easy!

To begin with, you need to know whom you want to target; that is the audience. A global audience will have to be segregated based their language or region. You need to make sure which countries you want to target. This will help you develop the content for your strategy.

Once you’re done with this, set the social media goals. If you do not know what you set out to achieve, how will you judge the response to or success of your social media strategy?  What in particular do you want to achieve with this campaign?

Is it-increased traffic?  Or Brand reach/awareness?  Or is it – new market penetration? Selection of your business goal is completely based on your business. This can vary from strategy to strategy and campaign to campaign.

As previously discussed, a key component of a social media strategy is language. This depends on how you have segmented the countries you wan to target. There are few things you have to keep in mind with respect to languages like -  will you use multiple languages? Will you use a different profile for different language? This decision will be based on your resources and the bandwidth of your team and of course the ROI.

People from different countries have different mindsets and usually a tweet that might appeal to a Brit might not interest a Pakistani and vice versa. Not all the people respond to the same content in a way we might desire. Hence be prepared to come up against markets that might be difficult to penetrate.

A key point I would also like to make here is the importance of testing and trying different social networks. Don’t just stick to Facebook and Twitter. Try different social networks and some might just divert huge traffic and generate leads.

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50k Freeroll Galore February at Betsson

In February Betsson is giving out €50,000 across many exclusive daily freerolls. Choose your game and play as many as you like completely free!

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Terms and conditions:

• All Betsson players can participate in this promotion
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Improving Rankings with Author Images

As you might have realized by now SEO is more about doing a series of small things right rather than trying to fix the bigger things first. Attention to detail is key and hence tweaking, trying and testing all those small yet significant changes to your website and ultimately to the overall SEO strategy.

Here are some tips to improve your search ranking with minor modifications to author images.

Fixing the easiest issues first makes most sense and thus you need to have a profile picture for your Google+ profile page. It must be profession and very visible. Since every business thrives on contact, its imperative to get your contacts details right and linked to your business. For example, if you email address must correspond to the website you are writing about. ( s.bostan@simkaconsulting.com if you are writing for/about http://www.simkaconsulting.com/). 

Having the same email address as the domain you are promoting gives credibility also in the eyes of the reader. You need to make it extremely simple of the crawler to relate the Google plus profile to the content. Hence another tip here would be to add a comprehensive description about yourself with an email address of the domain of your company in your Google plus profile. Hence it becomes a lot easier for the Google’s crawler to link your G+ profile with your domain. Whenever you post an article on your domain, make a clear byline citing you as the author or contributor of that particular article. For example: By Simona Bostan or Author: Simona Bostan). Another quick tip that has to be consideration here is that the byline name must match the profile on Google plus.

Google itself helps you rank better in the rankings with its Authorship page. All you need to do is visit the Google Authorship page and submit your email address. Once you do this, you can submit multiple articles without having to submit your email address to Google again. If you notice carefully, there is an option called “Profile Discovery”. Once you tick this, others will be able to discover your profile in the Google search rankings.

As soon as Google approves you request for authorship, the G+ profile will also be update your domain where you are listed as author to the “Contributor to” section to the Google plus profile.