12 Factors That Influence Off-Page SEO

Off-page SEO comprises of 75% of the entire SEO strategy of any online website. Hence once you have a well-planned on-page SEO, you need to get the off-page SEO right as well, to make maximum impact on the SERPS. Both on-page and off-page must compliment each other so you can derive maximum output of your efforts. Therefore getting all the key elements in the off-page SEO is critical.

Here is a possible list of off-page factors that you need to get right to earn those check marks from the search engine crawlers. This is just a random order and not necessarily in the order of importance.

1)    Page Rank of the website
2)    Number of inbound links
3)    URL registration date
4)    Anchor text of inbound links
5)    Frequency of sites linking to your website
6)    Presence on authority websites like Yahoo
7)    Date of domain expiration
8)    When the content was last cached
9)    When the URL was last crawled
10)  Crawl depth
11)  Speed with which the spider crawls your website
12)  Where do crawls begin or start

It’s the primary duty of the SEO expert/manager who is managing your strategy to keep in mind all these factors and align by the rules of Google or any search engine. If you stray away from the guidelines or indulge in strategy that is not normal behavior as per the search engine rule book, your website is bound to be punished. Punishment may vary from Website to Website and mostly results in being dropped in the SERPS.

The search engines have all the required information about every site. Hence they have statistical information about all the websites right from the day it is first indexed and hence can detect behavior that is not normal.

Quicker and easier ways to build links can tempt SEO’s to indulge in buying links or using software to build backlinks like directory submissions and article spinning. These tactics don’t work anymore and hence are liable for punishment. Building links ethically and over a course of time is the best, most natural and rewarding way that not only pleases the search engines but also boosts your Page Rank and position in the SERPS.

Lead Generation Tips – Using Multiple Channels

Leveraging all the possible avenues to generate leads to sell your product or service is essential. Today, you can no longer depend on a singular channel to convert your visitors to clients. There is so much information available today that your presence is paramount at each source of lead generation.

Make Use of Your Blog

According to research carried out by Inbound Marketing experts, Hubspot- companies that post blogs at least 6-8 times a month double their lead volume. Hence it’s a clear indicator that the frequent and high quality blogging is an excellent channel to generate leads for your website. A valuable tip here would be to make use of hyperlinks in the blog post to relevant landing pages on the website as well as distinct call to actions (CTA’s).

Social Media

The number of companies that are employing social media experts to build their business or to generate leads has grown manifold. The massive potential of social media has led experts to believe that you can actually generate business for your company via sites like Facebook. If you want to make your presence felt on such platforms then merely posting links of you company isn’t going to help. You have to engage in a dialogue with your fans, followers or influencers. The more you interact, the more influencers you will build. For instance if your company ABC Holdings has a fan page on Facebook then don’t restrict your content to only products for services of ABC Holdings. You can post about something that is interesting in general or link that some fans might be inclined to sharing on their accounts. To generate leads and ultimately boost your business, your aim on social media should be to build a loyal fan/follower base that will engage in dialogue with you and share your content voluntarily.

Email Marketing

Firstly, STOP buying lists and spamming people with emails. Nobody appreciates receiving emails from websites that they have not subscribed to or opted-in for. Make sure the emails that you sent are appreciated and do not force the user to hit the unsubscribe button. The best way to build lists for email marketing is offering the users case studies, white papers or demo software for which they will willingly share their contact details. The most effective way would be to offer educational material like PDF’ or presentations that people like to get without spending a dime. If they like the content, they will happily read all your emails and visit your website. If you offer value, nobody will turn you down.

Make sure to use all of the above mentioned channel to drive potential customers to your website but don’t neglect the potential traffic you can attain via organic search. If a customer is searching for a particular product on a search engine, being placed on the first page for that keyword will lend your website credibility and boost the chances of conversion.

19 Factors That Influence On-Page SEO

If you have been following the Simka Consulting Blog, you’d know that we have written extensively on SEO – on-page and off-page in the past (Part 1 and Part 2). There are tones of content on the web in the form of tutorials, webinars, PDF’s and presentations that preach SEO in their own unique way. This can actually be fairly intimidating to a beginner or even confuse someone with limited knowledge of SEO. How do you know what’s right?  How do you know what will work? How do you what will get you penalized? These are some of the questions I frequently asked myself when I initially began learning about SEO. Everybody shares different tips and everybody claims they are right.

Here is what we and some others think influences your on-page SEO strategy. The order is not necessarily as per the importance of each of these factors. This is a random order:

1)    URL of the website
2)    Title of the website
3)    Description meta tag
4)    Keyword meta tag
5)    H1, H2 and similar tags
6)    Keyword Density
7)    Alt tag description for images
8)    Outbound links
9)    HTML validation
10)  Frequency of content updating
11)  Spelling and grammar
12)  Page size
13)  Usage of underscores on text keywords
14)  Relevancy of content
15)  Total number of pages
16)  Keyword prominence of HTML document
17)  Proximity of keywords
18)  Use of quotes text keywords
19)  Keywords using HTML bold/italics

Every SEO will agree that if you end up taking care of all these 19 factors that influence your on-page SEO strategy, you are certain to be well covered and gain the necessary check marks from the search engine crawlers.

On-page SEO makes up for 25% of your entire SEO strategy and hence its critical that you take care of these variables that will enable you to complement the off-page SEO strategy. A solid on page SEO is the strong foundation that you need to build on which the rest of the SEO plan can rely and work around.

Lead Generation Tips – The Perfect Form

Lead generation is crucial for any business and thus a form becomes the most important aspect of a landing page. If you wish to capture the personal details of your potential customers or you want them to download your offers or even subscribe to you website or blog, an optimized form is a must.

Selecting the right length

Long and detailed sign up forms are very annoying to most users. If it’s a website you want to be a member of or a social media site you want to join, you always want to do away with the “formalities” and get started as soon as possible. Nobody likes to waste time filling in their area codes and security questions in a sign up form. Hence the form should bear minimum fields and so the user is not discouraged from signing up or filling his/her personal details. Hence make certain the form on your landing page is short, precise and it captures the most important details of your potential customer that you’d require to engage with him/her in the future. Classic example of a quick sign up form is the Facebook home page. Basically make sure the sign up process is smooth with minimum speed breakers so they user suffers minimum friction.

Appearance of the form

As you know, Internet is a visual medium, there must be a conscious effort at your end to make your website very pleasing to the eye. You have to incorporate this factor even into your form. The form must appear as short as possible to your potential customer. Even if you have four or fields on your form, the spacing between each field can give the form a very short or a very long look. Try and keep minimum spacing between your fields, you the first impression of your form to the user is short, quick and easy. This will ensure maximum conversions, as it will encourage your customers to do away with the formalities as soon as possible.

Security of the form

Most people are reluctant to share their personal details. Think about it, we are always hesitate to drop our phone numbers and email address at retail outlets or even on the web due to the danger of spam. Hence any customer intending to fill out your form should feel secure enough to share his/her personal details without hesitation. It is advisable or to add a link to you’re privacy policies indicating all confidentiality of email address and phone number of those filling the forms. Certification or security seals can also be added if your form makes use of sensitive information. Basically these are measures to make your potential customer feel safe and hence testimonials from previous customers can also be attached as a sign of validation for your product or service.


Once the user is done with filling all the details of the form, he/she now will click the button and help you capture the details. Make sure this “button” is big, bold and colorful. Avoid using clichéd terms like “Submit”, instead make use of words like “Get a Quote” or “Order a Skin” (for iGaming) or something that sets you apart from the herd.

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Social Media and SEO

Social media and SEO will probably be the most talked about marketing media in 2013. SEO has been around for a very long time and most marketers are now channelizing their efforts to build an efficient online SEO strategy for their brands. Social media revolution has erupted in the last few years and now business houses are beginning use these previously “fun” networks for brand promotions. The latest trend is to devise a long-term strategy whereby both, social media and SEO complement each other. So, basically we are talking about one well-defined mechanism comprising the two.

Search engines are constantly improving their algorithms with a singular aim to provide the most relevant results for a particular query from the user. Hence the latest trend is that of “social search”. Where by your search query will fetch you results based on some shared social connection or interest of yours. So, basically your query will be prioritized with respect to your social media interaction. For instance: try searching for a friend of yours, or any random person or company and check the search results. They will be reflection of your social media activity like a Facebook, Twitter, Linked or Tumblr profile.

A very basic way to amalgamate your SEO strategy with your social media campaign would be to incorporate social sharing widgets into your blog. With this simple tweak you encourage your online audience to share information. For instance, imagine the number of links that are shared by your friends on Facebook from authority websites. Some of the days, you will notice the same link being shared by multiple friends and it remains on the highlights throughout the day. This is a classic example.

Simply put, you tend to read the “interesting” links or posts shared by your friends. Now, if you can have such friends or fans sharing your content, wouldn’t it truly get a bigger audience? Hence these people who tend to share content are your influencers. You need to cater well to your influencers who will happily share the “interesting” content you put up. The guy in charge of your social media profile needs to be engaging with the influencers and constantly give them new information.

Catering to your influencers is key. You owe them a “thank you” for sharing your information. If it’s a product you are selling them give your influencers certain privileges like demo or preview. You don’t need to dole out perks like a paid service for free because it defeats your purpose.

You need to be extremely active on Twitter and Facebook. I’d suggest not merging the two profiles because Twitter is more about real time interaction. It’s about commenting and voicing your opinion about the trending topics. You don’t have to tweet incessantly about your products. Jokes and fun images tend to get viral quicker. Try being witty!

Keep the serious stuff for Facebook – like stats, info graphics and other data driven content. Posting on Facebook with the same frequency as tweeting can annoy a lot of your fans and hence is avoidable. The Google bot is now indexing Facebook comments, hence you have to be very careful when you comment. Ultimately if you have compelling content, both SEO and social media will keep driving sizeable amounts of traffic to your website.

Quick SEO Guide for Online Gambling – Part 2

We at Simka Consulting hope you had a restful weekend.

Today we take a look at the next SEO strategy – off page optimization, continuing from where we left off last weekend. In our “Quick SEO Guide for Online Gambling – Part 1”, we dealt with on-page optimization. Off-page optimization comprised of 75% of your general SEO strategy for online gambling website. Both on and off page SEO must be carried out simultaneously for the long term for the most effective results.

Understanding Off-Page Optimization

If on-page SEO is bout drawing the attention of the Google crawler, off page SEO involves building authority and trust in the content that you are generating. In order to build authority, other websites must link to your gambling website. More quality websites linking to you elevates your value and earns you the requisite checkmarks from Google or other search engines.

Merely quantity of sites linking to you is not sufficient. Initially it was, but not today. Like SEO strategies are constantly improving, the Google algorithms are getting more refined. Earning to generating links from diverse and quality websites is of paramount importance. This is essentially defined as link building.

A good off-page SEO revolves around compelling content. If the content you generate for your gambling website is of high value to your online audience, then the probability of this content being shared and circulated increases. With a good on-page SEO strategy coupled with fresh content, the incoming links to your gambling site will multiply. This is called a link-bait.

Press Release and Social Media

As of 2013, social media efforts incorporated within your off-page and overall SEO strategy is a must.  Social media and gambling forums provide you a great way to interact with like-minded people and have genuine conversations. Make sure you subtly drive your audience to your website. PR is an effective medium to maximize the reach of your product or website to a different audience from that of social media. The end users or reader of your PR will usually be influences in your gambling niche. Blasting news via PR sites will not add value to your website. The content that you feed these PR sites should be unique.

Link Building

As we have seen before that the quality of the websites linking to you should be good. Also the anchor text used to link to your website must be specifically the keyword your have chosen to target. For instance: if your website is linking to SimkaConsulting.com; the anchor text that would benefit us most would be “iGaming Consultancy”. Anchor text is nothing but a clickable hyperlink.

Link building should be ethical. Ethical link building will take you a fairly long time to gain authority. But this is the right way to build your links for off-page SEO. This can only happen via compelling content. The faster way to build backlinks is: article marketing, directory submission and paid links. But if you draw Google’s attention to these tactics, you can be severely punished thus causing you a loss of business. Few years’ back, SEO’s practicing these could get away but not anymore especially after the Panda and Penguin updates.

Google now does not value directory submission, as it does not index the directories, so your effort is a complete waste. Your gambling website might even be penalized for this. The Google algorithm is also fine-tuned to detect fraudulent linking like buying paid links. It can clearly distinguish between a natural incoming link and a paid link.

The practice of writing one article, spinning it with the help of software or using MS Word can prove costly with the latest algorithm changes developed by Google. Hence it’s best to steer clear of unethical off-page SEO strategy and focus primarily on developing good content.

Google Panda and Google Penguin

Google keeps refining its algorithm that ranks all the sites throughout the year. But in recent times, they have made two major changes to their algorithm: Panda and Penguin.

Panda update was devised to target “content farms”. These are websites that had too many ads, too many links and content that was “spun”.  Some of the most reputed websites like Suite101 and Ezine Articles even took a hit because they allowed low quality content on their websites.

Penguin update aimed to penalize sites that were over-optimized. This update punished websites that stuffed keywords into their content just for the ranking. Not only that, websites indulging in link building schemes like paid links etc.

These two updates will be refreshed throughout the course of 2013 hence we hope you guys will build your links ethically and generate fresh content.