Quick SEO Guide for Online Gambling – Part 1

New to online gambling SEO? Wished Google’s SEO guidelines were short and precise? Don’t sweat too much on that. We have made a short and easy guide for online gambling SEO. In part 1, we cover the very basics of SEO for this niche, like keywords and on page SEO. Read and implement.

Determining Keywords

Choosing the right keywords or not will probably make or break you’re your online gambling SEO strategy. There are tones of free tools for keyword analysis on the web, but Google’s Keyword Tool is the safest bet. Make a list for 4-5 keywords, try them in the keyword tool and you will get a combination of 9-10 probable keywords that you can use. Use search volume and competition as metrics to determine your keywords.

On-Page SEO

On-page SEO comprises of 25% of your overall online gambling SEO strategy. Simply put, on-page SEO is about selecting the right keywords to represent the pages of your website and then supplying ample proof to search engines via content to prove relevancy.

For example, if you want to dedicate a page on your website for best online casino games, then the page should state that in meta tags (title, description and keywords) and the content should have in-depth information bout the best online casino games.

Meta tags suggest relevancy to Google by describing in brief what the entire web page is all about. Title tag has space for 77 characters and the description tag has space for 160 characters. Make sure you don’t waste the space and are as accurate as possible in describing your page.

Content for Online Gambling SEO

Content is king may sound cliché but every SEO expert will tell you the same damn thing on any given day. Google thrives on fresh and innovative content because it wants to offers its customers something new and interesting to read. If you think your online gambling SEO efforts to going to waste, make sure you go back to the drawing board and review your content strategy.

Google assess your content with the help of its crawlers. Content should be compelling and not merely a few hundred words.  Don’t stuff your content with keywords just because you think it will suggest relevancy to Google. It doesn’t.  The best advice on can give you for a content strategy is: don’t make a conscious effort to please the search engines; just try to please your readers.  Try to fit in relevant keywords in a natural manner. Usually the best content is the one that people willingly want to connect to, content that people will share.

That’s part 1 of our SEO guide for online gambling. Just to recap, we have discussed how to determine keywords, the basic of on-page SEO, importance of meta tags and finally how to manage content for your online gambling website.

In part 2 of our SEO guide for online gambling we will look at Off-page seo and delve deeper into the phenomenon of social media. Until then read and implement.