Lead Generation Tips – The Perfect Form

Lead generation is crucial for any business and thus a form becomes the most important aspect of a landing page. If you wish to capture the personal details of your potential customers or you want them to download your offers or even subscribe to you website or blog, an optimized form is a must.

Selecting the right length

Long and detailed sign up forms are very annoying to most users. If it’s a website you want to be a member of or a social media site you want to join, you always want to do away with the “formalities” and get started as soon as possible. Nobody likes to waste time filling in their area codes and security questions in a sign up form. Hence the form should bear minimum fields and so the user is not discouraged from signing up or filling his/her personal details. Hence make certain the form on your landing page is short, precise and it captures the most important details of your potential customer that you’d require to engage with him/her in the future. Classic example of a quick sign up form is the Facebook home page. Basically make sure the sign up process is smooth with minimum speed breakers so they user suffers minimum friction.

Appearance of the form

As you know, Internet is a visual medium, there must be a conscious effort at your end to make your website very pleasing to the eye. You have to incorporate this factor even into your form. The form must appear as short as possible to your potential customer. Even if you have four or fields on your form, the spacing between each field can give the form a very short or a very long look. Try and keep minimum spacing between your fields, you the first impression of your form to the user is short, quick and easy. This will ensure maximum conversions, as it will encourage your customers to do away with the formalities as soon as possible.

Security of the form

Most people are reluctant to share their personal details. Think about it, we are always hesitate to drop our phone numbers and email address at retail outlets or even on the web due to the danger of spam. Hence any customer intending to fill out your form should feel secure enough to share his/her personal details without hesitation. It is advisable or to add a link to you’re privacy policies indicating all confidentiality of email address and phone number of those filling the forms. Certification or security seals can also be added if your form makes use of sensitive information. Basically these are measures to make your potential customer feel safe and hence testimonials from previous customers can also be attached as a sign of validation for your product or service.


Once the user is done with filling all the details of the form, he/she now will click the button and help you capture the details. Make sure this “button” is big, bold and colorful. Avoid using clichéd terms like “Submit”, instead make use of words like “Get a Quote” or “Order a Skin” (for iGaming) or something that sets you apart from the herd.