If you have been following the Simka Consulting Blog, you’d know that we have written extensively on SEO – on-page and off-page in the past (Part 1 and Part 2). There are tones of content on the web in the form of tutorials, webinars, PDF’s and presentations that preach SEO in their own unique way. This can actually be fairly intimidating to a beginner or even confuse someone with limited knowledge of SEO. How do you know what’s right? How do you know what will work? How do you what will get you penalized? These are some of the questions I frequently asked myself when I initially began learning about SEO. Everybody shares different tips and everybody claims they are right.
Here is what we and some others think influences your on-page SEO strategy. The order is not necessarily as per the importance of each of these factors. This is a random order:
1) URL of the website
2) Title of the website
3) Description meta tag
4) Keyword meta tag
5) H1, H2 and similar tags
6) Keyword Density
7) Alt tag description for images
8) Outbound links
9) HTML validation
10) Frequency of content updating
11) Spelling and grammar
12) Page size
13) Usage of underscores on text keywords
14) Relevancy of content
15) Total number of pages
16) Keyword prominence of HTML document
17) Proximity of keywords
18) Use of quotes text keywords
19) Keywords using HTML bold/italics
Every SEO will agree that if you end up taking care of all these 19 factors that influence your on-page SEO strategy, you are certain to be well covered and gain the necessary check marks from the search engine crawlers.
On-page SEO makes up for 25% of your entire SEO strategy and hence its critical that you take care of these variables that will enable you to complement the off-page SEO strategy. A solid on page SEO is the strong foundation that you need to build on which the rest of the SEO plan can rely and work around.
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