12 Factors That Influence Off-Page SEO

Off-page SEO comprises of 75% of the entire SEO strategy of any online website. Hence once you have a well-planned on-page SEO, you need to get the off-page SEO right as well, to make maximum impact on the SERPS. Both on-page and off-page must compliment each other so you can derive maximum output of your efforts. Therefore getting all the key elements in the off-page SEO is critical.

Here is a possible list of off-page factors that you need to get right to earn those check marks from the search engine crawlers. This is just a random order and not necessarily in the order of importance.

1)    Page Rank of the website
2)    Number of inbound links
3)    URL registration date
4)    Anchor text of inbound links
5)    Frequency of sites linking to your website
6)    Presence on authority websites like Yahoo
7)    Date of domain expiration
8)    When the content was last cached
9)    When the URL was last crawled
10)  Crawl depth
11)  Speed with which the spider crawls your website
12)  Where do crawls begin or start

It’s the primary duty of the SEO expert/manager who is managing your strategy to keep in mind all these factors and align by the rules of Google or any search engine. If you stray away from the guidelines or indulge in strategy that is not normal behavior as per the search engine rule book, your website is bound to be punished. Punishment may vary from Website to Website and mostly results in being dropped in the SERPS.

The search engines have all the required information about every site. Hence they have statistical information about all the websites right from the day it is first indexed and hence can detect behavior that is not normal.

Quicker and easier ways to build links can tempt SEO’s to indulge in buying links or using software to build backlinks like directory submissions and article spinning. These tactics don’t work anymore and hence are liable for punishment. Building links ethically and over a course of time is the best, most natural and rewarding way that not only pleases the search engines but also boosts your Page Rank and position in the SERPS.